Each time a student logs in to his or her Brainjogging program, the student interacts with the data stored in the program in the same way: students complete at least three eye movement exercises, followed by at least one letter flash exercise.  During the eye movements exercises, words appear on either side of the computer screen; each eye movement exercise totals 60 seconds and shows approximately 20 words during its duration.  Regardless of whether or not students do several eye movements, to familiarize themselves with test information, or three eye movements, simply to enter the program, they encounter data in exactly the same fashion.

Brainjoggers encounter and interact with data in the same fashion each time they log in to the program.

New research from a University of Texas at Austin study reveals that “people are more likely to remember specific information … if the pattern of activity in their brain is similar each time they study that information”(University of Texas at Austin). This study challenges the long-standing “encoding variability theory,” which states that giving the brain “different sensory experiences will give the brain various reminders of that information and multiple routes to access” (Science Daily). While the University of Texas at Austin study does not disprove the encoding variability theory, it does lend credibility to the idea that imposing a specific structure on studying can lead to increased retention of information.  Gui Xue, one of the contributing researchers, stated that, “If you precisely reactivate the same pattern each time, then you are going to remember better” (University of Texas at Austin). Two groups of individuals were introduced to information in separate ways: one group encountered information via the encoding variability theory and the other through a specific pattern; scientists monitored participants’ brain activity during the process.  Participants were later asked to recall information they learned during study sessions.   Researchers found that “subjects’ memories were better when their pattern of brain activity was more similar across the different study episodes” (University of Texas at Austin).

Camp Academia, INC. focuses on the idea of toning the brain, like any athlete tones his or her muscles.  Maintaining a specific, prescribed method of encountering information, like Brainjogging, increases retention.  Camp Academia, INC.’s patented Brainjogging software strengthens students’ memories by offering them a specific way in which to interact with information!